Hopefully, all of the marketing and promotional techniques I've shared throughout this series has gotten your wheels turning on different creative techniques to build your fanbase. I've shared a lot of information in the past articles which I know can be overwhelming. Below you will find a quick recap of all the core takeaways from this series. Be sure to bookmark this article and come back when you need a refresher. LET'S GET IT! Part 1: What Is Marketing And Promotion? Read The Full Article Marketing Marketing is the act of identifying who your "target" audience is. So when you … [Read more...] about Demystifying Marketing And Promotion For Rappers (Complete Guide)
Let's talk about subcultures. Subcultures are basically a group of people or a community that share a common similar interest. In marketing terms, we call this a "Niche". Subcultures This entire time I've been teaching you how to target a specific SubCulture. You see, Hip-Hop is a specific type of music which makes it a "Niche". But then there are "Sub-Niches" or "Subcultures" within it. This is why in the beginning I had you first define what type of artist that you are then to make a list of other artists that are similar to you. This allows you to get very specific about who you're … [Read more...] about Demystifying Marketing And Promotion For Rappers – Part 4
S.E.O Another great promotional strategy is called "S.E.O" which stands for "Seach Engine Optimization". You actually participate in SEO all of the time. For example, if you heard about a new video game that's coming out, and you go to google or Youtube and search for the name of that game then you will see content related to that game. So when someone creates content about something that other people are searching for then they are likely going to get free traffic from it. But remember to also ask yourself "what's in it for them?". Don't create content with a misleading title … [Read more...] about Demystifying Marketing And Promotion For Rappers – Part 3
In my previous article "Demystifying Marketing And Promotion For Rappers Part 1" I explained the difference between marketing and promotion along with how you can identify your target audience and I even shared one powerful technique on how to reach and promote to them. In this article, I'm going to share another promotional strategy that I recommend. And don't feel obligated to pick just one of these promotional strategies, but rather feel free to use as many of them as you can. If your promotional tactics are more diversified you will likely have a higher success rate in gaining … [Read more...] about Demystifying Marketing And Promotion For Rappers – Part 2
Sadly this is where it ends with most rappers. Most rappers only want to make music but if you don't market and promote your music the likely hood of you growing a fanbase is slim to none. I discussed the reasons why most rappers don't put enough focus on marketing and promotion in my previous article "Why Wack Rappers Are Getting Famous". But just to recap, these are the main reasons. They are insecure and scared of rejection Lazy Prideful and have an entitled mindset because they think their talent means that success is owed to them They set unrealistic … [Read more...] about Demystifying Marketing And Promotion For Rappers – Part 1
Let's just be honest for a moment. Have you ever heard a garbage song on the radio and thought how the heck is this crap getting spins? And then as an afterthought, you think of one of your talented rapper friends or perhaps even yourself and think you should be on the radio instead because you are more talented? Pay To Play Well here's the thing the music industry is a business it isn't a talent show. You don't simply get put on all the major radio stations because you're so awesome. Wanna hear a dirty little secret? A large majority of the music you hear being played on the radio is … [Read more...] about Why Wack Rappers Are Getting Famous
Once upon a time it was every up and coming artists dream to get their CD's on the shelves of major retailers such as Best Buy, Wal-Mart & Target along with all their local music shops. Well... times have changed and while getting distribution in major retailers is still an incredible feat there are now major digital stores such as iTunes who have made it easier than ever to sell your music worldwide. BUT before you release your music on iTunes and proudly plaster the link all over the digital world there are just a few very important details you need to take into consideration. Paying To … [Read more...] about Don’t Sell Your Music On iTunes Until You Read This!
Sign Yourself To A Record Label In this very special Christmas hangout on Blab I decided to speak and encourage my fellow rappers on why they should sign themselves to a record label. This might seem like an odd thing to say at first but after you hear the context of my message I think it will make a lot of sense to you. I also went on to encourage everyone to start thinking like business owners and investors opposed to just thinking about being employed or self employed. https://www.youtube.com/watch?v=luRvvSZ4nTE As the year of 2015 is coming to a close I really wanted to give my … [Read more...] about Sign Yourself To A Record Label – Christmas Hangout
Regardless of how long you've been rapping the insight shared in this article will help you decide if you should collaborate with other rappers or not. There's a lot to take into consideration when approaching other rappers for a collaboration and vice versa when you are the one being approached by them. Let's just go ahead and get something out the way up front. Every rapper is not on the same level career, skill, or seriousness wise. Some rappers are strictly doing it for fun in their free time while others are grinding hard and making plenty of sacrifices to build a career out of … [Read more...] about Should You Collaborate With Other Rappers?
When it comes to being an independent artist our definitions of success and what "making it" actually means may vary. Allow me to share with you something called the 1,000 True Fans Theory in hopes that it may encourage you in growing your fan base & seeing the light at the end of the tunnel. Leveling The Playing Field Once upon a time getting a record deal was the only viable means for artists to breakthrough the music industry and earn a decent income. But the arrival of digital audio recording & high speed internet has undoubtedly leveled the playing field for everyone! Now anyone … [Read more...] about Growing Your Fan base & The 1,000 True Fans Theory