Sadly this is where it ends with most rappers. Most rappers only want to make music but if you don't market and promote your music the likely hood of you growing a fanbase is slim to none. I discussed the reasons why most rappers don't put enough focus on marketing and promotion in my previous article "Why Wack Rappers Are Getting Famous". But just to recap, these are the main reasons. They are insecure and scared of rejection Lazy Prideful and have an entitled mindset because they think their talent means that success is owed to them They set unrealistic … [Read more...] about Demystifying Marketing And Promotion For Rappers
Let's just be honest for a moment. Have you ever heard a garbage song on the radio and thought how the heck is this crap getting spins? And then as an afterthought, you think of one of your talented rapper friends or perhaps even yourself and think you should be on the radio instead because you are more talented? Pay To Play Well here's the thing the music industry is a business it isn't a talent show. You don't simply get put on all the major radio stations because you're so awesome. Wanna hear a dirty little secret? A large majority of the music you hear being played on the radio is … [Read more...] about Why Wack Rappers Are Getting Famous
Once upon a time it was every up and coming artists dream to get their CD's on the shelves of major retailers such as Best Buy, Wal-Mart & Target along with all their local music shops. Well... times have changed and while getting distribution in major retailers is still an incredible feat there are now major digital stores such as iTunes who have made it easier than ever to sell your music worldwide. BUT before you release your music on iTunes and proudly plaster the link all over the digital world there are just a few very important details you need to take into consideration. Paying To … [Read more...] about Don’t Sell Your Music On iTunes Until You Read This!
Sign Yourself To A Record Label In this very special Christmas hangout on Blab I decided to speak and encourage my fellow rappers on why they should sign themselves to a record label. This might seem like an odd thing to say at first but after you hear the context of my message I think it will make a lot of sense to you. I also went on to encourage everyone to start thinking like business owners and investors opposed to just thinking about being employed or self employed. https://www.youtube.com/watch?v=luRvvSZ4nTE As the year of 2015 is coming to a close I really wanted to give my … [Read more...] about Sign Yourself To A Record Label – Christmas Hangout
Regardless of how long you've been rapping the insight shared in this article will help you decide if you should collaborate with other rappers or not. There's a lot to take into consideration when approaching other rappers for a collaboration and vice versa when you are the one being approached by them. Let's just go ahead and get something out the way up front. Every rapper is not on the same level career, skill, or seriousness wise. Some rappers are strictly doing it for fun in their free time while others are grinding hard and making plenty of sacrifices to build a career out of … [Read more...] about Should You Collaborate With Other Rappers?
When it comes to being an independent artist our definitions of success and what "making it" actually means may vary. Allow me to share with you something called the 1,000 True Fans Theory in hopes that it may encourage you in growing your fan base & seeing the light at the end of the tunnel. Leveling The Playing Field Once upon a time getting a record deal was the only viable means for artists to breakthrough the music industry and earn a decent income. But the arrival of digital audio recording & high speed internet has undoubtedly leveled the playing field for everyone! Now anyone … [Read more...] about Growing Your Fan base & The 1,000 True Fans Theory
When your setting your sites on becoming an established rap artist it's important that you pick a good rap name. But what is a good rap name and how can you come up with one? All of that will be explained in this article so without further ado LET'S GET IT!! What Is It? It's important to understand what a rap name actually is in legal terms. For example McDonald's mascot Ronald McDonald is actually intellectual property meaning you can't legally use that name to make money without first getting permission or you could be sued for infringement. This same concept applies to rappers. A … [Read more...] about Picking A Good Rap Name
Back In The Day Once upon a time nearly every recording artist was trying to figure out how to get a record deal so they could finally "MAKE IT". Their strategy was often to get really good at their craft, scrape up enough money for a demo and then get it in front of an A&R of a record label that would hopefully sign them. Now once upon a time this approach made sense because it took a lot of money to fund a recording project and properly promote it, money that people normally didn't have. The downside to this was that most artists had very little music business knowledge and leverage … [Read more...] about How To Get A Record Deal Without Selling Your Soul
First Impressions Another common mistake I see rappers making often is not having a professional presentation of their music. You may have heard the saying "first impressions lasts forever" and I couldn't agree more. If you want to really increase your odds of having your music played it's imperative to ensure that your presentation is on point. We Must First If we want other people to take us seriously we must first take ourselves seriously. This means taking the initiative to ensure that your cover artwork is professionally done. If someone handed you a cd that has the artist and … [Read more...] about Reasons Why Rappers Music Wont Get Played pt.3
Making Good Impressions In my previous article on Reasons Why Rappers Music Wont Get Played pt.1 I spoke a lot about the importance of being considerate of others and advised to always be thinking about the next man. This article will be picking up where the last article left off and expounding on ways to present your music in ways that it will be most easily received. Ask For Permission First One common mistake that artists make when sending their music off to a DJ, radio station or music reviewer is that they send it unsolicited. Which means that they haven't taken the time to … [Read more...] about Reasons Why Rappers Music Wont Get Played pt.2