Have you found yourself wrestling with the thought that perhaps you're too old to start rapping? Or if you've already been rapping for quite some time have you wondered if you've "missed the mark" and it's time to put the mic down? If so I think you will find a lot of encouragement within this article as I tackle both of these angles and provide you with some alternative views you may have yet to consider. So without further ado, LET'S GET IT!! Are You Too Old? Let's first tackle the question of if you are too old to be rapping. Now I don't know you specifically so I think it's wise to … [Read more...] about Are You Too Old To Be Rapping?
As an educator in the field of learning how to rap I've picked up on many common misconceptions. And lies unchecked can become one's truth. So in my efforts to prevent you from being held back, below I've compiled the top 5 things rappers misunderstand the most about songwriting. Let's get straight to it, shall we? 1. Every Song Must Be About You We've all likely been guilty of this one. You sit down to write your next song but you are "shooting blanks". This is commonly known as "writer's block". You've already written songs about the horrible EX, why you're the best rapper in the … [Read more...] about The Top 5 Things Rappers Misunderstand About Songwriting
Hopefully, all of the marketing and promotional techniques I've shared throughout this series has gotten your wheels turning on different creative techniques to build your fanbase. I've shared a lot of information in the past articles which I know can be overwhelming. Below you will find a quick recap of all the core takeaways from this series. Be sure to bookmark this article and come back when you need a refresher. LET'S GET IT! Part 1: What Is Marketing And Promotion? Read The Full Article Marketing Marketing is the act of identifying who your "target" audience is. So when you … [Read more...] about Demystifying Marketing And Promotion For Rappers (Complete Guide)
Let's talk about subcultures. Subcultures are basically a group of people or a community that share a common similar interest. In marketing terms, we call this a "Niche". Subcultures This entire time I've been teaching you how to target a specific SubCulture. You see, Hip-Hop is a specific type of music which makes it a "Niche". But then there are "Sub-Niches" or "Subcultures" within it. This is why in the beginning I had you first define what type of artist that you are then to make a list of other artists that are similar to you. This allows you to get very specific about who you're … [Read more...] about Demystifying Marketing And Promotion For Rappers – Part 4
S.E.O Another great promotional strategy is called "S.E.O" which stands for "Seach Engine Optimization". You actually participate in SEO all of the time. For example, if you heard about a new video game that's coming out, and you go to google or Youtube and search for the name of that game then you will see content related to that game. So when someone creates content about something that other people are searching for then they are likely going to get free traffic from it. But remember to also ask yourself "what's in it for them?". Don't create content with a misleading title … [Read more...] about Demystifying Marketing And Promotion For Rappers – Part 3
In my previous article "Demystifying Marketing And Promotion For Rappers Part 1" I explained the difference between marketing and promotion along with how you can identify your target audience and I even shared one powerful technique on how to reach and promote to them. In this article, I'm going to share another promotional strategy that I recommend. And don't feel obligated to pick just one of these promotional strategies, but rather feel free to use as many of them as you can. If your promotional tactics are more diversified you will likely have a higher success rate in gaining … [Read more...] about Demystifying Marketing And Promotion For Rappers – Part 2
Sadly this is where it ends with most rappers. Most rappers only want to make music but if you don't market and promote your music the likely hood of you growing a fanbase is slim to none. I discussed the reasons why most rappers don't put enough focus on marketing and promotion in my previous article "Why Wack Rappers Are Getting Famous". But just to recap, these are the main reasons. They are insecure and scared of rejection Lazy Prideful and have an entitled mindset because they think their talent means that success is owed to them They set unrealistic … [Read more...] about Demystifying Marketing And Promotion For Rappers – Part 1
Let's just be honest for a moment. Have you ever heard a garbage song on the radio and thought how the heck is this crap getting spins? And then as an afterthought, you think of one of your talented rapper friends or perhaps even yourself and think you should be on the radio instead because you are more talented? Pay To Play Well here's the thing the music industry is a business it isn't a talent show. You don't simply get put on all the major radio stations because you're so awesome. Wanna hear a dirty little secret? A large majority of the music you hear being played on the radio is … [Read more...] about Why Wack Rappers Are Getting Famous
If you've never been to a recording studio before it can be quite intimidating! There's a lot that you need to know before you hit "the booth" to ensure your recording session is as enjoyable and productive as possible. If you follow the steps below you won't have to worry about being viewed as the "newbie" at the studio! Better yet the studio personnel will just assume you're a regular. House Keeping Before you go to the studio there are a few things you need to know first or you will run the risk of wasting your time and money. Quality Control Don't even think about going to the … [Read more...] about Don’t Go To The Studio Before Reading This First!
We live in very privileged times where rappers can search the internet and filter through thousands of producers to find that perfect beat for their project. After the purchase has been made the beat is automatically delivered via e-mail. It hasn't always been this way and while this is a convenient and cost effective method for both the rappers and producers it's a huge missed opportunity and hear's why! A New Business Model This new online business model where producers lease beats on the internet really got popular a little over 10 years ago. Before then in order to have your own … [Read more...] about Why Rappers And Producers Should Work Together