As rappers and all creatives alike we must be careful. Technology is a beautiful thing but it is also a double edged sword. It has empowered us to be independent and enabled us to achieve feats that once was only attainable by a minute group of people. Ironically this blessing can also be a curse but how we choose to harness it will determine whether it’s an oppressive master or a helpful aid.
Times Have Changed
The way the world functions has changed and it’s effecting the way we interact with one another and conduct business. We once wen’t to Blockbuster to rent movies and video games. Now we are streaming them from the comfort of our own homes. We are taking fewer trips to the bank due to direct deposit, using e-mail more than snail mail, and conversing with one another primarily through social media and text messages.
Rappers Have Become Isolated
The way we as rappers create music has changed as well. We often purchase our beats online from producers without ever meeting them & more of us are beginning to write, record, mix and release or music without ever having to leave our homes. Our audience then consumes our music through digital platforms in the same form of isolation we were in when we created it.
This is great from a business perspective because it allows rappers to conventionally create intellectual property with very little overhead with the ability to reach a worldwide audience. We are no longer limited to our physical location and are much more easily discovered. The possibilities of our growth are no longer dictated by record labels but fall solely on us and with that comes great responsibility.
The downside to this is there are no more filters. Anyone, anywhere at anytime can release music and without any checks and balances. This results in a greater amount of music being released on a daily bases but a large amount of this music is sub par and poor quality. This is partly due to us working in isolation and not receiving the proper amount of helpful feedback and constructive criticism from people who have a good ear for music.
Support Vs Criticism
It’s important to understand the difference between support and constructive criticism. Your family and friends support you and love everything that you do. But if they haven’t developed a good musical ear or are afraid to critic your music from fear of hurting your feelings then they may not be the best source to bounce your music off of for the purpose of quality control.
In Need Of A Fresh Perspective
You will benefit greatly from receiving feedback and insight from someone who is well seasoned in your craft. They will most likely hear things that you don’t. They also have something very valuable that you have lost in the process of making your music and that’s a fresh perspective. As we get engulfed in our project our ears become fatigued from repetitively hearing the same thing over and over again. This can cause us to loose perspective as we become emotionally attached to our work which consequently can make us biased and unwilling to correct things that could be hindering the quality of our music.
Don’t Freak Out
If you don’t have someone that you feel you can bounce your music off that will be honest, positive and most importantly helpful then don’t freak out! I would be more than happy to help you. I provide music reviews right here on my website. If you would like more information about them click here.
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