Making Good Impressions
In my previous article on Reasons Why Rappers Music Wont Get Played pt.1 I spoke a lot about the importance of being considerate of others and advised to always be thinking about the next man. This article will be picking up where the last article left off and expounding on ways to present your music in ways that it will be most easily received.
Ask For Permission First
One common mistake that artists make when sending their music off to a DJ, radio station or music reviewer is that they send it unsolicited. Which means that they haven’t taken the time to personally make contact with the individual to ensure that it’s alright for them to send their music over. This means that upon the third party receiving your music they have no foreknowledge of it being sent to them. This can be a very bad thing and this is why.
Don’t Be A Stranger
For starters the recipient as not had any interaction with you and consequently no incentive to listen to your music. Your package or e-mail could very easily come off to them as unimportant, spammy and quite simply not a top priority of theirs. Please keep in mind that the person receiving your music most likely has a lot of other artists sending them music as well so make sure you are standing out from the rest!
Right Intentions Wrong Methods
Unsolicited music raises another major issue which is sending your music in a way that the recipient doesn’t prefer. Some people prefer physical submissions while others prefer digital submissions through e-mail in mp3 format with the song properly tagged with the appropriate information. They may specify a particular bitrate such as 128kbps or 256kbps. They also may want you to attach the mp3 or use a third party link such as Dropbox. They may also want you to include your bio, press release, music artwork, artist photo, social media links etc.
Increasing The Odds
As you can see there are a lot of variables that come into play when submitting your music. And it’s very important to ensure that you are making your submissions in the appropriate manner that is preferred by the recipient. Tho this means more work on your end it ensures that you are making their jobs much easier which intern is going to dramatically increase the likelihood of your music being heard.
Making BIG Impressions
Most importantly you need to make sure you are taking the time to interact with the people that you are wanting to send your music to. Address them by their name and ask them for permission and how they prefer to receive music submissions. Being thoughtful and professional makes a big impression on these people. Don’t be that overly aggressive self promoting artist that’s hitting people up like “Hey yo check out my music fam!” which is basically telling them that you only care about yourself.
Work Smarter Not Harder
If you are not well organized making submissions so many different ways can easily become a very daunting task. I recommend creating distribution lists that’s dedicated to each way you will need to send your music out. For example one list could include all of your contacts that prefer mp3’s in 128 kbps and another that prefer them in 256kbps. You could then also create another list for those that prefer wav files and so on and so forth.
Make sure you include their names, social media information and what organization they are apart of. This will enable you to be more personable in your e-mail that you send them so they know you’re a real human being! This also allows you to stay engaged with them on social media in between submissions so you’re not only reaching out to them when you want something. This will allow you to build more long term relationships with key contacts which will benefit you greatly moving forward.
How Did I Do?
I hope that you find this article helpful. If you have any questions, comments or just want to say what’s up feel free to drop your 2 cents in the comments section below. I would love to hear from you!